That’s one finding from personal finance company WalletHub’s nationally representative online survey of 500 US adults. By the numbers: Gen Zers are the least financially confident generation, which is reflected in their banking choices. 57% of Gen Zers believe a savings account is the best way to invest their money.
Article
| Mar 15, 2024
Technology and computers ranked second with organic CTRs of 0.22%, followed by personal finance (0.19%), beauty (0.18%), and style and fashion (0.16%). The relatively low performance for beauty, style, and fashion native display ads could be attributed to their incredibly competitive and saturated markets.
Article
| Apr 10, 2024
A whopping 79% of Gen Zers want to save more, and want a better understanding of personal finance. And they also want personalized banking solutions at every turn. Offering robust, hyper-personalized saving and personal finance educational resources that meet Gen Zers where they are, at the right time, requires a thorough understanding of customer data—that’s something generative AI can help with.
Article
| Jan 19, 2024
And Mint’s shutdown has left a sizable gap in the personal finance management (PFM) world that no single FI or fintech has filled yet. No other tool currently aggregates PFM into one single platform across multiple bank and expense accounts.
Article
| Jan 24, 2024
Business and finance ads show the need for quality creative. Several prominent business and personal finance tools will return to the Super Bowl with celebrity-studded spots in 2024. E-Trade’s ad marks four consecutive years, TurboTax is hitting 11 straight years, and SquareSpace’s ad will be its tenth Super Bowl campaign.
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| Jan 30, 2024
Head of the class: What percentage of 2028 high school graduates will reside in a state that requires them to take a standalone course in personal finance? A) 11%. B) 21%. C) 31%. D) 41%. More than 40% of the high school class of 2028 will come from states that require personal finance courses, per Champlain College Center for Financial Literacy’s 2023 National Report Card. November 28, 2023.
Article
| Apr 15, 2024
Per TIAA’s 2023 Institute-GFLEC Personal Finance Index, the average millennial can only answer 45% of basic financial literacy questions correctly. And 30% of millennials could only get 25% (or less) of financial literacy questions right. However, out of any generation, millennials show the strongest correlation between financial literacy and financial wellness.
Article
| Dec 18, 2023
Report
| Feb 14, 2024
Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.
Article
| Mar 14, 2024
On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.
Audio
| Feb 20, 2024
The top three tasks that boomers Internet users find technology important for are managing money (cited by 73% of respondents), staying informed with current events (69%), and keeping their home secure (59%), per an October 2023 Razorfish survey conducted by GWI.
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| Feb 5, 2024
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| Jul 27, 2022
Source: J.D. Power
In other words, nobody ever used the personal finance tools that were available. So some of the banks are just sort of de-emphasizing that category, if you look that says, "Okay, well, they were the only ones that had just two." So it seems like digital money management is being sidelined a little bit. What do you guys think of that? Lauren Ashcraft:.
Audio
| Mar 5, 2024
Forecasts
| Jul 12, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jul 12, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jul 12, 2023
Source: Insider Intelligence | eMarketer
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| Dec 31, 2023
Source: Captiv8
E-marketer Chart of the Day newsletter delivers one insightful chart each day to help you better understand trends across marketing, media, advertising, commerce, technology, finance and more. Each addition also includes suggestions on how you can use these charts in presentations and pitch decks. Visit insiderintelligence.com/chartoftheday and sign up today. Andrew Hovet:.
Audio
| Nov 14, 2023
The percentage of consumers who reported needing to be very careful with how they spend their money due to the economy and personal finances jumped from 55% to 66%, per Forrester. Consumers who will share personal information for cash rewards also increased, rising from 31% to 36%.
Article
| Sep 27, 2023
On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.
Audio
| Oct 30, 2023
ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.
Report
| Mar 1, 2023
It wants to de-stress finances for Gen Z, but is its personalization too personal?
Article
| Jul 8, 2022
Rising living expenses are putting pressure on personal finances, and long wait times could beget more frustration among consumers. Demand is high for mobile features that empower users to choose customer service channels that work best for them. Key Findings:. Consumers prefer a human touch in chat features.
Report
| Nov 28, 2022
Embedded Finance Faces Growing Pains. Expectations, meet reality. Rapid growth has inflated hopes for embedded finance. In this “as a service” partnership model, platform providers and sponsor banks enable brands as small as yoga studios or as large as Apple to slot financial services into their customer experiences.
Report
| Jan 12, 2023
Social media is essential in democratizing access to financial education and personal finance. When a lifestyle influencer discusses money on their channel, they expose educational content to people who may not be actively searching for it, but for whom it is still relevant.
Article
| Aug 4, 2023